BRANDING DAN OPTIMALISASI CITRA CNBC INDONESIA MELALUI PRODUK BERITA DI ERA MEDIA BARU

Abstract

The presence of digital media has contributed to the increasingly fierce competition in the media. This presents competition for advertising through both conventional and digital platforms. It is not surprising that in the end several media developed digital networks and strengthened their image in the minds of the public, one of them is CNBC Indonesia. This study uses image theory to find out how the media builds and maintains a positive company image in society. Information was obtained through in-depth interviews and literature review. The results show that the image on CNBC Indonesia is formed by relying on the strength of media products with a background of economic and business information. CNBC Indonesia integrates digital media and television, to optimize brands through news products and develop new market shares. For this development, CNBC Indonesia is known as a strong media in the economy and business