Evaluasi Program Digitalisasi Usaha Mikro Kecil Menengah di Dinas Perdagangan, Koperasi dan Usaha Kecil Menengah Kabupaten Tegal

Abstract

The background of the research is Government Regulation of the Republic of Indonesia Number 7 of 2021 concerning the Ease, Protection, and Empowerment of Cooperatives and Micro, Small and Medium Enterprises, especially related to the MSME development program which is recommended to every local government. The importance of the role of the Department of Trade, Cooperatives and Small and Medium Enterprises of Tegal Regency in the development of MSMEs, for this reason the purpose of this study is to analyze the MSME digitization program in achieving program goals. The method used in this study is a qualitative research method with data collection observations, interviews and documentation. The theory used in this study is the CIPP evaluation model (Stufflebeam, 1993) which consists of four aspects, namely Context, Input, Process and Product. The results of this study indicate that in context evaluation, the need to be achieved by the program is the economic recovery of business actors after the impact of the pandemic. The purpose of this digitalization program is to increase technological mastery of MSME actors and also expand the market for local products. In the evaluation of inputs, the resources used in achieving the program are human resources and program supporters. While the strategy used is socialization and offline product sales program. In the evaluation process, this digitization program goes through several procedures, namely, data collection on the number of MSMEs, information dissemination, collaboration with stakeholders, program development, and program implementation. Then in product evaluation, this digitization program has not succeeded in increasing the MSME product market because there are still obstacles felt by the business and lack of encouragement from the government. Suggestions from this research are that the Government continues to be committed to improving the MSME economy, especially in digital mastery and in terms of planning, it is hoped that the government can involve experts or academics.