Title:
PENGARUH STRATEGI TANGGUNG JAWAB SOSIAL PERUSAHAAN PADA DAYA SAING DIMEDIASI OLEH KINERJA PERUSAHAAN
Author:
Azizah Febri Rahmawati(1*)
Waluyo Budi Atmoko(2)
Finisha Mahaestri Noor(3) (1) Universitas Setia Budi Surakarta, Indonesia
(2) Universitas Setia Budi Surakarta, Indonesia
(3) Universitas Setia Budi Surakarta, Indonesia
(*) Corresponding Author
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Abstract
Penelitian ini bertujuan untuk menguji Menguji pengaruh strategi tanggung jawab sosial perusahaan pada daya saing perusahaan dan kinerja perusahaan. kinerja perusahaan berpengaruh daya saing perusahaan. peran kinerja perusahaan dalam memediasi hubungan antara strategi tanggung jawab sosial perusahaan dan daya saing perusahaan. Data diperoleh melalui kuesioner dengan teknik penyampelan yang digunakan yaitu purposive sampling sebanyak 200 responden. Uji hipotesis menggunakan analisis analisis regresi dengan time series. Hasil penelitian menunjukkan bahwa Strategi Tanggung Jawab Sosial perusahan tidak berpengaruh signifikan terhadap Kinerja. Strategi Tanggung Jawab Sosial perusahan berpengaruh signifikan terhadap Daya Saing. Kinerja perusahan tidak berpengaruh signifikan terhadap Daya Saing. Kinerja perusahan tidak memediasi antara Strategi Tanggung Jawab Sosial Perusahaan terhadap Daya Saing.
Kata Kunci : Strategi Tanggung Jawab sosial perusahaan, Kinerja, Daya Saing
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