Rice Demand Analysis and Predictions As The Basis For Realizing Food Security Programs in Higher Education Institutions

Abstract

The demand for rice is a form of community needs that must be met because rice is the main food need. For this reason, the number of requests must be known as a reference in fulfilling them. This study aims to determine the variables that affect the demand for rice in higher education institutions, Universitas Swadaya Gunung Jati Cirebon and predict the amount of demand as the basis for the realization of the food security program. The research was carried out during 5 months, starting from May–September 2022. Quantitative research design with survey method. The research population is rice consumers at the higher education institution of  Universitas Swadaya Gunung Jati Cirebon, amounting to 656 people and the number of samples is determined by 87 respondents. The sampling technique was proportionate stratified random sampling. Data analysis using multiple linear regression instrument with the help of the IBM SPSS Statistics version 25 for windows program in the calculation process. The results of the study concludedthat the variables of price, taste, income and number of family dependents simultaneously affect the amount of rice demand at the higher education institution of Universitas Swadaya Gunung Jati Cirebon, while partially only the variable number of family dependents has an effect. Prediction of the amount of rice demand is based on these influential variables so that it can be determined at 6,200 kg/month. The results of this study are theoretically useful for scientific development and technically useful for efforts to realize food security programs in higher education institutions in general throughout Indonesia.

Keywords: cirebon, food security program, higher education institutions, prediction, rice demand