Central Java's Contribution in Producing Herbal Ingredients and Strategies for the Existence and Increasing Competitiveness of Jamu as Indonesian Drinks

Abstract

Indonesia is a spice producer that is proven to be able to export it. It is not surprising that this statement is supported by the number of regions that produce spices, one of which is in the province of Central Java. This study aims to raise the existence of herbal medicine in the national circle by looking at the contribution of Central Java as a supplier of herbal ingredients and how to increase the competitiveness and selling power of herbal medicine in today's generation. This study uses secondary data originating from the Central Java Provincial Statistics Agency. The data analysis method used is contribution analysis.Based on the results of the study, it can be seen that the highest contribution of ginger in Central Java occurred in 2010 with a contribution of 28.64. The average contribution or contribution of the Province of Central Java to the total production of ginger in Indonesia is 18.85. Judging from the production of galangal in the province of Central Java, it is also quite good with an average contribution of 24.20. The production of kencur and turmeric in Central Java Province is also quite good with an average contribution of 25.36 and 21.67, respectively. If you compare the contribution scores of the four commodities, kencur has the best contribution value. Existence strategies and increasing competitiveness of herbal medicine in Central Java Province can be done in various ways, one of which is by forming a herbal tourism village or herbal medicine industry center.

Keywords:   Central Java, contribution, herbal medicine