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Title:
ANALISIS PENGARUH PERSEPSI MENGENAI PROMOSI PENJUALAN TERHADAP KEPUTUSAN PEMBELIAN BOLU JADOEL GULA AREN
Author:
Verlita Eve Raimond(1*)
Kinkin Yuliaty Subarsa Putri(2)
Henny Agustiningrum(3) (1) STIKOM-InterStudi, Indonesia
(2) STIKOM-InterStudi, Indonesia
(3) STIKOM-InterStudi, Indonesia
(*) Corresponding Author
10.31002/jkkm.v6i2.4636|
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Abstract
Amidst the increase of fierce business competition, business owners apply one of marketing strategies namely sales promotions to attract new buyers and retain customers. This strategy is communicated to potential buyers and will be perceived and expected to affect purchasing decisions. This quantitative research aims to study corelation between consumer’s perception regarding sales promotions on decisions to purchase Bolu Jadoel Gula Aren. The population in this research were 87, the number of buyers in period Promo Agustus period and number of samples were 47 people. This research demonstrated that there was corelation between such perception and decisions. Through correlation analysis test resulting 0.517 which is positive, this study concludes that if the perception of sales promotions increases, then purchasing decisions will also increase.
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DOI: https://doi.org/10.31002/jkkm.v6i2.4636
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