Title:

STRATEGI BRANDING SANGGAR SENI SEKAR PANDAN MELALUI MEDIA SOSIAL

Author:

Mail Yudha Pradhana(1*)
Mail Adi Prakosa(2)
Mail Dinar Kadarsih(3)
Mail Divani Wiandari(4)
Mail Ranisha Eka Zahrani(5)
Mail Fadhly Akbar Rizkiansyah(6)

(1) Universitas Nasional, Indonesia
(2) Universitas Nasional, Indonesia
(3) Universitas Nasional, Indonesia
(4) Universitas Nasional, Indonesia
(5) Universitas Nasional, Indonesia
(6) Universitas Nasional, Indonesia
(*) Corresponding Author
10.31002/jkkm.v7i2.8012| Abstract views : 0 | PDF views : 0

Abstract


Sekar Pandan Art Studio is a studio that still maintains the authenticity of Cirebon Mask Dance. Cirebon Mask Dance is an ancestral heritage which is one of the characteristics of Cirebon City. Therefore, an effective and efficient strategy is needed so that this goal can be achieved. This research will examine and analyze the strategy of the Sekar Pandan Art Studio in an effort to carry out branding on social media. The aim of this research is to understand and provide ideas regarding the importance of implementing a branding strategy for a community or organization that has been established for a long time in order to maintain its existence by using social media. Data was taken from observation transcripts as well as conducting direct interviews with the management and person in charge of the Sekar Pandan Art Studio. The research approach used by researchers is a descriptive qualitative approach which aims to analyze the strategies used by the studio in an effort to carry out branding on social media.


Keywords


Komunikasi, Branding, Media Sosial, Sanggar Seni Sekar Pandan

Full Text:

PDF

References


Anholt, S. (2003). Branding Places and Nations. Brands and Branding Jurnal, 213-226.

Autar, N., Saleh, R., & Susilawati, N. (2022). Strategi Branding Qnoy Ibrahim dalam Membangun Brand Image di Media Sosial Instagram. Jurnal Ilmiah Mahasiswa (JIM), 7 (1).

Eisenhardt, K. M. (2001). Strategy as Simple Rules. Harvard Business Review, January: pp. 107-116.

Franzia, E. Personal Branding Melalui Media Sosial. Prosiding Seminar Nasional Pakar, 1, 15-20.

Hamidah, D. N. (2011). Pengaruh Tarekat Pada Topeng Cirebon. Kampung Jurnal, 12 (2), 41-59.

Mintzberg, H., Ahlstrand, B., & Lampel, J. (2005). Strategy Safary: A Guided Tour Through Wilds of Strategic Management. New York: The Free Press.

Narsa, I, M. (2008). What is Strategy?. Jurnal Pendidikan Akuntansi Indonesia, 6 (1), 25-38.

Nasrullah, R. (2015). Media Sosial; Persfektif Komunikasi, Budaya, dan Sosioteknologi. Bandung : Simbiosa Rekatama Media.

Normina. (2014). Pendidikan dalam Kebudayaan. Ittihad Jurnal Kopertais Wilayah XI Kalimantan, 15 (28), 17-28.

Pradhana Y. (2021). Utilization of Virtual Community as a Communication Media For Pokemon Go Game Group (JPR) Using Social Media. J Komun, 13 (2):200.

Pradhana Y. (2022). Pemanfaatan Media Sosial sebagai Media Komunikasi bagi Komunitas Virtual Main Bola Mulu (MBM). J Komun, 14 (3): 105-115.

Puntoadi, D. (2011). Menciptakan Penjualan Melalui Sosial Media. Jakarta: Elex Media Komputindo.

Putri, C. U., & Nugraha, A. R. Proses Branding Melalui Pengelolaan Media Sosial pada PT. SDO. Cakrawala, 20 (1), 72-77.

Rahmadhani, Y. (2017). Strategi Branding Portal Online www.tripriau.com dalam Membangun Brand Awareness sebagai Portal Online Pariwisata Provisi Riau. JOM FISIP, 4 (1).

Rijali, A. (2018). Analisis Data Kualitatif. Jurnal Alhadharah, 17 (33), 81-95

Rosana, E. (2017). Budaya, Pemahaman dan Penerapannya “Aspek Sistem Religi, Bahasa, Pengetahuan, Sosial, Keseninan dan Teknologi”. Jurnal Studi Lintas Agama, 12 (1), 16-30.

Rustan, S. (2009). Mendesain Logo. Jakarta: Gramedia Pustaka Utama.

Sumarto. (2019). Budaya, Pemahaman dan Penerapannya “Aspek Sistem Religi, Bahasa, Pengetahuan, Sosial, Keseninan dan Teknologi”. Jurnal Literasiologi, 1 (2), 144-159.

Yusliyanto, A. (2019). Budaya Lokal Masyarakat Batak dalam Novel Menolak Ayah Karya Ashadi Siregar (Kajian Antropologi Sastra Clyde Kluckhohn). Bapala, 6 (1), 1-14.




DOI: https://doi.org/10.31002/jkkm.v7i2.8012

Article Metrics

Abstract view : 0 times
PDF - 0 times

Cited By

Refbacks

  • There are currently no refbacks.


Copyright (c) 2023 Jurnal Komunikasi dan Kajian Media

Creative Commons License
This work is licensed under a Creative Commons Attribution-NonCommercial 4.0 International License.

Creative Commons License
This work is licensed under a Creative Commons Attribution-NonCommercial 4.0 International License. View My Stats