Title:


Clickbait Judul Berita Online dalam Pemberitaan Covid-19


Author:


Mail Nur Dwi Sukmono(1*)

(1) STKIP Modern Ngawi, 
(*) Corresponding Author
10.31002/transformatika.v5i1.3643| Abstract views : 0 | PDF views : 0

Abstract


The development of Covid-19 news in 2020 is enough to generate public interest in reading the series of events that occurred. Covid-19 news has always been the main topic in print and online media. In one of the online media, Tribunnews.com, dated January 4, 2021 there are 47 news about Covid-19 of the 64 articles; On Detik.com (still on the same date) there are 52 news stories about Covid-19 out of 74 news; On kompas.com (still on the same date) there were 41 news about Covid-19 out of 53 news. When calculated as a whole in one week there is an average of 72.7% news about Covid-19 from the three media.

This research uses descriptive qualitative method. The three most active online media in Indonesia were observed. The three online media are Tempo.co, Detik.com, and Tribunnews.com. Researchers will observe in terms of exaggeration, teasing, inflamatory, formatting, ambiguous, and wrong. These six things in a sense have a direct impact on the reader when reading the title.

Through the six clickbait categories found, the online media indicated that they used clickbait in reporting COVID-19. It aims to increase the reader's curiosity through the title. After that, readers will directly click on the title to read more details about the news content. The first reason for using clickbait is profit. It is undeniable, with the movement of print media to online media, it has also shifted the way of getting profit. The second reason is the characteristics of the reader. Based on the research APJII 2020, the rate of Internet users in Indonesia mengkat up to 171.17 million. The highest Internet users in the age range 15-19 years by 91%, followed by the age of 20-24 years (88.5%) and 25-29 years (82.7%). Based on these data, the use of the internet is very massive.

Keywords


Clickbait, online news, Covid-19

Full Text:

PDF

References


APJII. 2019. Survei 2019 Asosiasi Penyelenggara Jasa Internet Indonesia. https://apjii.or.id/survei2019x.

Biyani, P., Tsioutsiouliklis, K., & Blackmer, J. (2016). Detecting Clickbaits in News Streams Using Article Informality. Thirtieth AAAI Conference on Artificial Intelligence, 94–100.

BPS. 2020. Kepadatan Penduduk Menurut Provinsi. Bps.go.id. https://www.bps.go.id/indicator/12/141/1/kepadatan-penduduk-menurut-provinsi.html

Blom, J. N., & Hansen, K. R. (2015). Click bait: Forward-reference as lure in online news headlines. Journal of Pragmatics. https://doi.org/10.1016/j.pragma.2014.11.010.

Celik, Ramazan. 2020. “Clickbait” Tactic In Click-Based Journalism: Coronavirus (Covid-19) Sample. Social Sciences Research Journal, 9 (2), 14-25.

Chakraborty, A., Paranjape, B., Kakarla, S., & Ganguly, N. (2016). Stop Clickbait: Detecting and preventing clickbaits in online news media. Proceedings of the 2016 IEEE/ACM International Conference on Advances in Social Networks Analysis and Mining, ASONAM 2016. https://doi.org/10.1109/ASONAM.2016.7752207

García Orosa, B., Gallur Santorun, S., & López García, X. (2017). Use of clickbait in the online news media of the 28 EU member countries. Revista Latina de Comunicacion Social. https://doi.org/10.4185/RLCS-2017-1218

Hidayat, Feriawan. 2020. Menelisik Tren Konten Digital di Era Milenial. Bersatu.com. https://www.beritasatu.com/digital/596647/menelisik-tren-konten-digital-di-era-milenial.

Kilgo, D., Harlow, S., García-Perdomo, V., & Salaverría, R. (2016). A new sensation? An international exploration of sensationalism and social media recommendations in online newspublications. Journalism, 0. https://doi.org/10.1177/1464884916683549

Kusuma, S. (2016). POSISI MEDIA CETAK DI TENGAH PERKEMBANGAN MEDIA ONLINE DI INDONESIA Satria Kusuma. Unika Atma Jaya.

Loewenstein, G. (1994). The Psychology of Curiosity: A Review and Reinterpretation. Psychological Bulletin. https://doi.org/10.1037//0033-2909.116.1.75

Rahmitasari, D. H. (2013). Jurnalisme Tabloid di Indonesia. Jurnal ILMU KOMUNIKASI, 10(2), 99–111. https://doi.org/10.24002/jik.v10i2.347.

Siregar, Ashadi, 1998. Bagaimana Meliput Dan Menulis Berita Untuk Media Massa, Yogyakarta, Kanisius.

Supriyatna, Iwan. 2020. Media cetak mulai ditinggalkan masyarakat beralih ke media online. Suara.com https://www.suara.com/bisnis/2020/08/25/181636/media-cetak-mulai-ditinggalkan-masyarakat-beralih-ke-media-online.

Zaenudin, A. (2018). Influencer di Media Sosial, Penantang Tangguh Iklan Konvensional. Tirto.ID.




DOI: http://dx.doi.org/10.31002/transformatika.v5i1.3643

Article Metrics

Abstract view : 0 times
PDF - 0 times

Cited By

Refbacks

  • There are currently no refbacks.




 



Transformatika: Jurnal Bahasa, Sastra, dan Pengajarannya 

ISSN: 2549-5941 (print) | 2549-6271 (online)
Organized by Department of Indonesian Language and Literature Education, Universitas Tidar 
Website: http://jurnal.untidar.ac.id/index.php/transformatika 
Email: transformatika@untidar.ac.id

 
Web
Analytics Made Easy - StatCounter View Transformatika: Jurnal Bahasa, Sastra, dan Pengajarannya Stats

Lisensi Creative Commons
Transformatika: Jurnal Bahasa, Sastra, dan Pengajarannya is licensed under a Creative Commons Attribution-ShareAlike 4.0 International License.